Halloween season lends itself to endless inspiration to makeup artists, mythical creature enthusiasts, and anyone else wondering what to dress up as this holiday. If you leave it to the last minute, you can thank us (and all the lovely Instagrammers!) for some easy and some not-so-easy Halloween costume & makeup ideas that you can try out, depending on how creative you want to get. And if you’d prepare Halloween costume & makeup idea well in advance, then all the better as you’ll have time to practice your expert-level precision and nail it. There are options for both ends of the Halloween costume spectrum ahead, and truly, these Halloween makeup ideas are works of art for the daring and creative-minded. As for the rest of us mere simple folk, we’ll just being over here admiring, wowing and liking away. Have a look below for ideas to make-your-jaw-drop. Mesmerizing and inspirational Halloween makeup looks for 2018.
About Suki Mezei
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Ever wanted to know what is involved if you get your eyebrows microbladed?
I have put together a little step by step guide, so you know what to expect before commencing the microblading permanent makeup treatment.
Step 1 – Consultation – Natural eyebrow analysis
We will take a look at your natural eyebrow shape, as scarce as it may be, to determine where we will be tattooing, to give you a fuller look.
You should arrive with your brows made up how you normally have them, so we can see what you like.
Your natural eyebrows without any makeup are then examined and brushed back, so we can see what we are working with.
Photos will be taken at each stage which will be great for comparing once we’re done.
Step 2 – Measurements
The next stage involved using rulers or callipers to measure the positioning of your new brows, so they are even.
We will chat with you about your desired finish, whether you want a natural look, or a more intense finish. Don’t worry, you won’t leave with the infamous “Scouse brow” – unless that’s what you want! We will discuss the shape which we will recommend is in line with your natural brow shape and what suits your face. You also don’t want to end up looking like Spock from Star Trek.
Step 3 – Pencil
Once we have agreed on the shape and overall finish you desire, we will then draw on the eyebrows. This won’t be representative of the final look, since the colour won’t be right and also the pencil is solid, rather than hair strokes if this is what you have opted for. It is just to get an idea of the shape and positioning before we start tattooing. This is an important step to get correct as your brows will be on your face for a few years probably (unless you get them lasered off).
Step 4 – Mixing the colour
Your chosen colour which should match your natural tones will be mixed and agreed before we start.
Step 5 – Tattooing
If you are worried about pain, don’t be too concerned. Everyone obviously has a different pain threshold, but generally speaking, it is just an annoying scratching feeling that your body will quickly adjust too. If anything, you are most likely to sneeze and get a runny nose! We won’t use topical anaesthetic on the first layer, as it makes the skin spongy and the ink doesn’t take as well. If you do suffer easily from pain, it might be worth having some paracetamol half an hour before treatment.
Tiny emulated hair strokes are etched in to the skin using a micro blade tool (hence the name Microblading!). Microblading is done in layers, so the first layer will hurt the most. On subsequent layers, we can use numbing cream and your body will also kick in with its natural response to help numb the pain. So subsequent layers hurt less.
Expecting a scratching feeling and sound. Your eyes will water and you will probably sneeze!
Once the layers are finished, your eyebrows will be quite red. This redness will go down after a few hours so it is up to you if you want to organise any nights out or socialise afterwards – someone may comment if they are still red. And they will be about 70% darker straight afterwards compared to when they are healed.
Step 6 – Time to heal
will be given aftercare instructions which includes no exercise for week (avoid sweating) and keeping them completely dry to 10-14 days – yes this may seem like a long time!
You will be given some Vaseline that you can put over the top to stop water getting in. Remember the skin is open like a wound, so you have to avoid getting any infection.
They will look quite pronounced and you will probably get used to that fierce look but be prepared for them to fade.
After 5-7 days they may start to itch as the skin is healing, which is perfectly normal – try not to touch them!
As they fade more you may well get disappointed but stay patient – it is normal for brows to go a bit lighter as part of the healing process, but then colour will come back again.
Step 7 – Touch up session
You will need a second session of microblading for the full effect. You can have this done 6-8 weeks after your first treatment. You will discuss the results so far and decide how much more you want to add in. The process and after care is the same as before. I repeat – do not get them wet!
Here is a great video showing the process by Everlasting Brows
If you have any more questions on Microblading, get in touch with Suki Su on
If you haven’t heard of (semi) permanent makeup, firstly where have you been hiding and secondly, you need to read this! There are many reasons why permanent makeup can improve your self-esteem and make your daily life easier.
- Save time
This has to be up there with the most important reason for permanent makeup. How long do you spend drawing on your eyebrows, adding eyeliner and lipliner / lipstick? You could literally just wake up in the morning, add a bit of foundation and blusher if you need it, then gloss and go! Similarly, at night time you would spend less time wiping off your eye makeup and lipstick.
- Be Active
Permanent makeup allows you to be active without the threat of eye makeup running down your face. Swim, run, exercise and your makeup will stay in place.
- Wake Up Beautiful
Ever worry your partner will have a shock when they see you in the morning?? Well worry no more.
- Hair loss
Fill in scarcity of hair through overplucking eyebrows, or from alopecia or chemotherapy. Bring back your confidence.
- Sensitive skin
some people have allergies to conventional makeup – this is a perfect way to get around this issue and be able to wear makeup without irritating the skin.
- Unable to apply normal makeup
People who have Parkinson’s disease, arthritis, or any other tremors will have problems keeping their hands still to apply makeup. Other people are simply incapable of applying makeup for one reason or another.
The treatments available:
Permanent Makeup makes it possible to look like yourself only an improved version! You’ll look better, and you’ll feel better. It is a fantastic and worth-while investment in yourself. Discover the benefits of permanent makeup for yourself.
Eyebrows that are too thin can be enhanced with permanent makeup. Microblading can be used to give a soft, natural look with the illusion of hair strokes. Eyebrows frame and shape the face and a great eyebrow can really transform the face.
Eyeliner enhances the eyes with a soft natural look, or you can choose a more bold and dramatic look if you wish. Eyeliner is popular with male and female clients. Permanent eyeliner really fills in the eyelash gaps, giving lashes a fuller effect.
Lip Liner or Full Lips
Lip colour is perfect for changing the size and shape of the lips, as well as adding colour to the lips. It also prevents lipstick from ‘ bleeding’ into the fine lines around the mouth. Choose to define only the edges of the lip, or go for a full colour blend down in to the lip for a natural look. Many colour choices are available, so go for natural or a bolder look.
For more information on any of the above services, contact Suki Su on
Tel : 07525820681
Email : Suki@permanentnaturalmakeup.co.uk
Suki is based in Central London and Hertfordshire locations.
|DID YOU KNOW
Cosmetic tattooing can also be used to give the illusion of hair follicles on balding or receding men, as well as filling in gaps to increase the appearance of hair density in men and women? Skin colour tattoo ink can also be used to disguise scarring.
Is there really a cut off age where you shouldn’t get permanent makeup?
Look at the likes of more mature Hollywood stars such as Kim Basinger (64 years old) – do you think she doesn’t cheat to look as great as she does?? Don’t be daft! The bottom line is, permanent makeup is a great way to enhance natural beauty and bring back colour + definition to eyebrows and lips.
As we get older, our lip volume (collagen) reduces and we lose eyebrow and eyelash hair. It’s a sad fact and happens to us all! But all is not lost, as there are many treatments these days to reverse the ageing process, such as botox and fillers, as well of course as permanent makeup. Permanent makeup for eyebrows, lips and eyeliner can takes years off your face. Great eyebrows can really make the eyes appear more intense and add structure to the face.
Check out the eyebrows below on an older lady who suffers from alopecia – a natural shape was recreated by Suki Su to add facial definition once again.
Hollywood star Helen Mirren had this to say about her new eyebrows
“I was fed up with my brows barely being there and when one of my girlfriends got it done, I thought that they looked great. They’re very lightly and delicately done—but it means that when I get up in the morning and I have no makeup on, at least I have eyebrows. It’s made a huge difference.”
(semi) permanent eyeliner can also help with sparse lashes, making them appear fuller and creating more intense and defined eyes. It can look completely natural, depending on the overall look you want to achieve.
See the results on this lovely lady treated by Suki Su:
Let’s not forget (semi) permanent lipliner. Back in the day, some ladies had terrible dark liner just around the lip line. These days the treatment is not limited to just the line, but a blend is done down in to the lip, so you can see a line and it looks completely natural. Many colours are available. For older ladies, adding some lip definition and colour can really help take off the years. As we get older, lip volume decreases, and this treatment can really help the lips appear fuller without the need for filler. Choose the colour as natural or as vibrant as you like but remember the colour does fade when healing.
Semi-Permanent makeup is an ideal solution to minimising the time spent on your daily beauty regime, so you can wake up with perfect make up. For older women, permanent make up can be used as a great anti-aging treatment without having to have surgery.
Suki Su’s methods have been developed to cheat the effects of the aging process, considering the way that the skin and facial features change over time and how these changes can be worked with over time for a natural result.
If you would like help to look younger by semi-permanent makeup, get in touch with Suki on
Tel : 07525820681
Suki operates from these locations:
54 Bridge Street,
99 Harley Street,
Gig Hair & Beauty,
2 Church Street,
Summertime brings many things – festivals, holidays, sunshine, fun…. Water, sweat….
So many festivals to choose from… RiZe, Reading Festival, SW4, Love Box, WeRFestival, Glastonbury, Wireless, Bestival, Download Festival, Creamfields and many more. If you are camping too, you will already have to prepare yourself for dry-shampoo for days, trying to apply makeup in a tiny mirror in a potentially sweltering tent, or maybe its raining! If it’s raining, the wellies, the mud.
Eat as many hotdogs as you like – your lipstick will stay put – just gloss and go!
I am here ready to help you get your semi permanent makeup ready, so you don’t have to think about it, as well as everything else!
Summer holidays most normally involve hot, sweaty, humid weather, as well as lots of water! If you love a pool party then the last thing you want, is to jump (or get thrown!) in to a pool and emerge with streaky eye makeup and no eyebrows!
And if you find your summer love, what about the morning after, the walk of shame, smudged lipstick etc etc! How about you make sure you wake up beautiful? So many reasons to get permanent makeup!
If you want to spend more time actually enjoying yourself this summer, rather than worrying about your makeup and what you look like, then semi permanent makeup is the answer for you!
I offer eyebrow microblading (hair strokes), eyebrow tattooing, lip tattooing (lip liner, tint and blush) and (semi) permanent eyeliner.
Get in touch for special summer offers on now!
I work from various salons in Pinner, Rickmansworth, Harley Street and Marylebone, so quote which location you are closest too when contacting me.
Have a fun summer!
Top Modern Day Non-Surgical and Cosmetic Beauty Treatments
Surgical and non-surgical treatments seem to now be part of our everyday lives. Not so long ago, anyone have anything done was seen as a taboo and kept quiet. Today we are more open about what we have done. Procedures that give no down-time, are less invasive and quicker to perform – are all on the up – so here’s a quick guide to the most popular treatments that keep us looking more youthful and beautiful!
- Botox and Fillers
- Non-surgical nose job
- Brazilian Butt Lift
- Laser / IPL hair removal
- Laser Tattoo Removal
- Permanent makeup
- Non-surgical facelift
- Non-surgical body lift / fat loss
- Scalp Micropigmentation
- BOTOX AND FILLERS
Many people (especially men!) confuse dermal fillers with neurotoxins like Botox. Botox paralyses muscles to reduce wrinkles, while fillers smooth out skin by plumping out wrinkles.
Let’s start with fillers… Collagen used to be a common filler, but more modern-day fillers such as Restylane and Juvéderm, use hyaluronic acid. Hyaluronic acid is able to store water and is responsible for giving skin a plump, hydrated look. It’s used topically to moisturize, but a cream or serum can’t restore lost volume as it can’t penetrate the skin deep enough; only injectable hyaluronic acid can. Once injected, hyaluronic acid can add to the natural plumping action, or replenish your body’s natural production of hyaluronic acid, which reduces as you age.
Having fillers can last a long time 1-3 years) and really make you look more youthful. But be sure to find the right nurse or technician as if done badly, you can get the duck pout or hamster cheeks be careful! These days the nurse can use a canula to inject deep in the cheeks – this can help pull your skin by plumping to reduce under eye bags and smile lines in one go. It rally is an art for the person doing it, so choose carefully and find someone recommended by someone who has already had experience with them. Worst case scenario, if it goes wrong, it is possible to inject an enzyme to dissolve the product.
As stated above, Botox or alternatives freeze facial muscles to stop wrinkles appearing in the common places (smile or frown lines). This does mean you may not ever be able to look angry, but that’s not a bad thing is it?? You can have “Baby Botox” to only partially paralyse the muscles, so you can still move your face more naturally, but it will still soften any wrinkles. Botox tends to last 3-6 months and will vary depending on the amount used and the brand used. It normally takes a week to kick in after having the injections. If Botox goes wrong, you can normally adjust it again if you can back to your nurse. Botox really knocks some years off your face for sure.
- Non-surgical nose job
The Non-Surgical 10-minute nose job (or rhinoplasty), is a simple no down time technique to change the shape of your nose. The nurse will inject a precise amount of a filler substance (such as Restylane, Perlane, or Radiesse) in your nose to smooth a bump, dents, deviations, raise the tip of your nose, or make it more symmetric. The before-and-after photos are so unbelievable that you might just think the “lunchtime nose job” is too good to be true. But the results of this can really be quite astonishing! Given how expensive a surgical nose job is (normally around £4,500 in the UK), this really is a no-brainer for some people with a much lower budget (costs normally around £1,000). The only downside is that it isn’t permanent and you will need a top up usually in 2-3 years.
- Brazilian Butt Lift
It was probably the Kardashians that got this craze going, but this is a very popular treatment for those who want a perkier, smoother bottom.
A non-surgical butt lift is NOT a substitute for butt implants or fat grafting. It is meant for someone who wants a subtle lift, improvement of the texture on the bottom area, some contouring, cellulite reduction, and a modest volume increase. The treatment works by using a combination of technologies, namely radiofrequency, ultrasound cavitation, vacuum, laser lipo.
Ultrasound cavitation – to stimulate your own body’s collagen and breaks down stubborn fat. It can also help address dimpling or irregularities on the buttock and thigh areas. It converts fat cells into liquids that are drained by the body’s own natural filtration system
Ultrasound cavitation causes an emulsification of fat, converting it into a substance that is eliminated through the urinary and lymphatic systems.
Radiofrequency – notoriously good for skin tightening and lifting for both face and body. Stimulates collagen, elastin & hyaluronic acid. Natural production of collagen & elastin stops as we get older. The heat of the Radio Frequency treatment stimulates cells in the connective tissues causing the body to reproduce collagen, elastin and hyaluronic acid that has depleted over the years. Radiofrequency results are often instant but continues to work for weeks after the treatment as the skin heals itself and produces more collagen.
Laser Lipo – some treatments combine a laser lipo light in to one of the treatment heads (see www.nonsurgicalbuttlift.com). The laser lipo suction technique uses laser light to break up fat before its removal from the body.
Vacuum – this is essentially a very strong massage to stimulate the area just treated to increase blood flow to the area to take away the toxins and broken-down fat. Vacuum on it’s own is well-known to help reduce cellulite. It stimulates the lymphatic system and aids the removal of waste products draining lymph from the tissues, improving the colour and appearance of the skin.
Patients who opt for a bum lift usually do not want or are not great candidates for surgery, or do not have enough fat to do a fat transfer. Realistic expectations should be for modest volume increase over time. Those who want more volume can opt for more sessions, but unlike what is advertised in popular media—it can never quite achieve the same volume augmentation as fat transfer.
A single body part treatment lasts 20–30 minutes. 2-3 days must be left between each session for the body to eliminate the fat.
A Butt Lift typically requires a series of at least 3 treatments spaced about 3-6 weeks apart. More treatments are highly recommended. Combining this with a healthy diet and drinking lots of water and doing exercise can prolong the results. This isn’t suitable for someone with a poor diet, since the body will simply just store fat back in the areas where it was broken down.
- Laser / IPL hair removal
Laser or IPL hair removal is highly effective at permanent hair reduction for most people.
The technology works by light hitting the hair follicles and destroying the blood flow to that follicle, thus killing it. It then continues to push out naturally over 2-3 weeks before falling out for good.
As the hair cycle is around 6 weeks, patients must wait 6 weeks between sessions and can only shave during treatments (no waxing / plucking etc as this removes the hair follicle we want to target). 6 sessions are recommended for women and 8 for men.
Patients can expect around an 90% reduction overall, although life circumstances / hormonal changes can stimulate more hair removal in the future. You can expect to perhaps have a top up once or twice a year. Not having to thinking about shaving and having smooth legs really is a game changer.
Unfortunately, sufferers of Polycystic Ovarian Syndrome are not good candidates for this treatment, since the hormone fluctuations and imbalance stimulates hair growth, so results are usually poor. Every person is of course different though.
There is a myth that Laser is better than IPL. Perhaps with older systems this may have been the case. However, modern day technology means IPL has much more focussed output, targeting the hair follicle whilst protecting the surrounding skin. Here is one example of such a system which has amazing feedback from clients who have been treated with this machine http://laserluxuk.com/mediice3.php
- Laser Tattoo Removal
Many people regret tattoos they have had done when younger, when intoxicated or when under the spell of love ????. Modern day laser tattoo removal means it is possible to remove them with the skin going back to normal.
Most common tattoos to be removed are ex’s names and wedding rings!
The laser light hits the ink particles within the skin and breaks it up in to smaller pieces so the body’s natural waste system can then take it away. The lymphatic system takes it away and it will pass in urine, sweat and stool. Patients will notice the face around 2-3 weeks after the treatment.
The results will vary between patients since there are so many factors involved such as tattoo ages, tattoo colours, the patient’s metabolism and the type of ink used. In very rare cases, the treatment does nothing.
There are different laser types for treatment which are generally categorised in to Pico Lasers and Nd:Yag. Pico lasers claim to be able to remove green / yellow tattoos whereas Nd:Yag machines will struggle with these colours. Most clinics will have an Nd:Yag since these are priced averagely around £20K compared to Pico lasers which cost £100K upwards. In fact the Picosure laser costs in the region of around £250K! Black and red tattoos are the easiest to remove.
Only up to a certain size of tattoo can be treated within one session, due to the amount of ink going into the blood stream. Large tattoos will have to be broken in to separate sessions. Clients should also drink plenty of water to help flush the ink out of the body.
Tattoo removal treatments should be spaced at least six weeks apart if you are treating the same area of skin. Any less than this will not give your skin sufficient time to recover from the previous treatment. Lasering it again too quickly is likely to cause damage. For laser tattoo removal in Cheshunt, Hertfordshire, see www.zenamaybeauty.co.uk/laser-tattoo-removal-hertfordshire
image reference: Clevens Face & Body Specialists
- Permanent makeup
Permanent makeup is a great way to save time in the morning and at night, as well as waking up beautiful. When done correctly by an expert like Suki Su, the results are so natural, nobody would ever know!
Eyebrows – permanent eyebrows can be achieve using 2 popular techniques: Microblading or Tattooing. The later is more permanent as it uses a similar technique to traditional tattooing. This does mean you are usually stuck with this decision and the ink can change colour over time. Microblading is popular right now as it uses a hand held decide to emulate hair strokes, making it much more natural looking and it then fades over time. If you grew up in the era when it was fashionable to over-pluck your eyebrows, or you have alopecia, then this is a great treatment.
Eyeliner – define your eyes and never worry about crying / swimming / sweating again – your eye makeup will stay put! This is available in a number of colours and can be as subtle as you like, or bolder if you prefer.
Lips – don’t be put off by cases of bad permanent lipliner you may have seen in the past. Techniques and pigment now means the liner can be blended right down in to the lip so there is no harsh line and a completely natural colour. It is a great way to make your lips look bigger without the need for filler.
When we say permanent, the results will obviously fade over time as the body breaks down the ink pigment, but remnants will remain which is why it is described as permanent rather than semi-permanent. Top ups are usually recommended at least once a year.
View some portfolio photos here: https://www.permanentnaturalmakeup.co.uk/
- Non-surgical facelift
A Radiofrequency (RF) facelift is an aesthetic treatment almost as popular as Botox due to the great results in facial tightening and body remodelling, without needles or a scalpel. The procedure is renowned for it’s skin tightening, which leaves patients noticing a difference both before and weeks after the radiofrequency facelift.
The treatment uses a technology that heats layers of the skin stimulating the production of collagen by providing a great intensity of heat in the deeper layers of the skin. During a facelift using RF, the production of collagen and elastin is stimulated. In this way, you can “rearrange” the face that has lost smoothness, tightening wrinkled, parched and flaccid skin.
There is no downtime – the skin may look a little red after the treatment but this normally subsides after 20 minutes and makeup can be applied after.
Reduces wrinkles, lifts and tightening skins, plumps skin with collagen production.
- Non-surgical body lift / fat loss
There are many different treatments for fat removal and body lifting, some of which is described in section 3. For the purposes of this article, I will list some popular treatments:
- Cryolipolysis – is a non-invasive body contouring treatment used to reduce fat cell volume by freezing. This method involves controlled application of cooling within the temperature range of +5 to -11 °C for the non-invasive, localised reduction of fat deposits, for reshaping the contours of the body. The degree of exposure to cooling causes cell death of subcutaneous fat tissue, without apparent damage to the surrounding skin. The method has a low rate of complications and is deemed to be safe and effective for fat reduction by about 20% at certain body areas.
- Liposonix – is a treatment that targets the mid-level layer of fat in larger, more general areas of the abdomen. The procedure takes about an hour, with no downtime. It uses thermal ultrasonic energy to destroy the fat and stimulate the collagen around the treated area to firm up skin. A hand-held applicator gently glides across the targetted area, moving in a pattern to achieve the desired post procedure shape. The applied ultrasonic heat penetrates deeper than cold, destroying the fat cells, thereby causing them to die over several weeks. The body eliminates the damaged fat cells through the lymphatic system, leaving a reduced fat layer at the treatment site. Results from this procedure can be seen over 2-4 months after the procedure, and multiple treatments may be performed if needed.
Potential candidates for this treatment must have good skin tone and a doctor must be able to pinch at least 1 inch of tissue. It is approved for waist circumference reduction, where a typical patient will lose about 1 dress size after the first treatment.
Some people report mild soreness or bruising after this procedure. With results showing 2-4 months later, good planning is recommended for those who are considering Liposonix for a special event, such as a wedding.
- Laser light treatments (such as SculpSure)… light-based technology treatment to permanently destroy undesirable fat cells in the body. It works to heat up fat cells in 25-minute treatment sessions. The increase in heat to the cells causes it to rupture, thus destroying the fat cells. This treatment works deeper and beyond the targeted fat-cell area to ensure a natural and more aesthetically pleasing appearance post-treatment.
All treatments claim to have similar results and it is down to the individual to decide what is best for them. Groupon or Wowcher are a good place to try them out.
- Scalp Micropigmentation
This is quickly becoming a popular treatment for hair loss for both men and women.
Given how expensive a hair transplant is, tattooing the illusion of hair follicles on the scalp is a great way to get back your confidence.
It is a long process, taking hours spending on how large an area needs treating.
You can expect to spend anywhere from £300 for scar coverage, to £4000 for a full head, for several sessions to achieve the desired result. Most clients require a top up very 4-6 years priced at about £250-400 an hour depending on where you have it done. Check out www.scalp-micropigmentation.co.uk/ for reasonably priced services in Hertfordshire and North London.
The cost of scalp micro pigmentation treatment compares extremely well versus traditional solutions such as hair transplant surgery and a hair system.
Image reference: Hairline Ink
Image reference: Scalp Micropigmentation Center
These are just some of modern day non-invasive beauty treatments. New technology is always emerging, so we will update this article at a later stage with new exciting treatments!
If you’re think about becoming a permanent or semi-permanent makeup artist, it isn’t as easy as you may think it is. It takes time, lots of training and perfection, together with upfront costs for equipment and training. You also need to consider licenses, council regulations, premises and insurance.
Here is a quick guide to get you started.
The beauty industry and permanent makeup
You might be surprised to learn that the eyebrow market in the United Kingdom alone is worth a whopping £20million? Permanent makeup tattooing is one of the fastest growing and most profitable areas within the beauty industry.
As the beauty industry gets bigger and bigger, so do the options of career choices and development. Whether you want to be self-employed, or join an existing clinic or salon, it is a great career for flexible working hours, with the option to travel overseas with your skillset if you wish.
As with starting any new career, the road ahead or where to even start can be a scary prospect and sometimes off-putting, but believe me it will be worth it in the long run.
Let’s start at the beginning….
What is Permanent / Semi-permanent Make-up?
Permanent makeup is a cosmetic treatment which uses tattooing (permanent pigmentation of the skin) to produce results that look like real, natural makeup, such as eyeliner and other semi-permanent enhancing colours applied to the face, lips, and eyes. It is very frequently used to produce artificial eyebrows, especially in those people who have lost them through old age, over-plucking, alopecia, chemotherapy, or a genetic disorder, and to disguise scars and white spots on the skin e.g. with vitiligo. It is also used to create or enhance breast areola (nipples) after breast surgery (mastectomy). Permanent makeup is also known as pigmentation and cosmetic tattooing. The most appropriate is cosmetic tattooing, since permanent makeup is applied under sterile conditions like that of a tattoo.
The most popular permanent makeup treatment is for eyebrows, since many of us over-plucked back in the day when it was popular to have thin eyebrows. Oh, if only we had known! There are various permanent eyebrow techniques. Some clients opt to have a solid brow and have standard tattooing. Others opt for Ombre brows which fade from light in the center to darker on the edges. This can be achieved through powder brows also. Microblading is a slightly different technique which uses a blade instead of a tattoo machine, to create hair strokes to emulate real hair. A combination of both is sometimes used, depending on the client’s wishes.
How long permanent makeup lasts will vary from person to person as it is dependent on skin characteristics, how your body breaks down foreign objects in the skin (the ink), pigment used, how well the treatment has been done by the practitioner, exposure to sun light, medication and much more! For most clients, it means smudge-free makeup from the moment you wake up. A great benefit of permanent makeup is that it can be used for aesthetics. It can be used to create the illusion of fuller, more defined lips, to camouflage scars / pigmentation issues or to recreate 3D nipples after surgery.
Seeing a client happy with their cosmetic tattooing results can be really rewarding.
How much you earn as a permanent makeup artist (PMUA)?
How much you can earn as a PMU artist will depend on the decision on whether to be self-employed or work for someone else, as well as your marketing strategy, skills and budget.
Working as a sole trader allows for flexible working hours and location (multiple locations also), so income can vary greatly. If working for a salon, you will be limited to a pay rate or they may take a percentage, depending on your agreement.
A successful artist can earn a 5 or 6 figure salary depending on their location, marketability, client base, qualifications, reputation and experience and whether they work for themselves or for an existing clinic / salon.
How much does a permanent makeup treatment cost / how much should you charge?
How much you can charge again is dependent on the above factors. Starting costs in London, for example, for a simple beauty spot (think Cindy Crawford) is from £80. On average, permanent eyebrows usually cost £350-£500 on average, unless you have a high reputation for amazing brows with celebrity clients, then you can charge more.
It is possible to earn over £100,000 a year but realistically the average salary is around £30,000 to £50,000 per year. This is significantly more than your regular makeup artist who can earn approximately £20,000-£25,000 a year in the UK. This is no doubt due to permanent makeup being viewed as a highly a specialised profession requiring much more skilled training and upfront costs to get started. Regular makeup can just wash off if you don’t like it!
What Training Course?
This is something to really do your homework on before paying out, as it is very expensive and you want to get it right. In the United Kingdom there are several accredited and trusted permanent makeup courses providing skilled training for makeup artists. I will list some below which have great reputations, but it is down to the individual to make an informed decision to make sure that course is right for them.
Before deciding on which course to take, make sure the training provider has all the necessary qualifications and accreditations needed. You need to also check with your local council what is required for you to have in terms of qualification, in order to be issued a license.
As with any lucrative industry, the popularity of permanent makeup has resulted individuals carrying out unqualified treatments. You will find individuals out there who think watching Youtube videos is enough. If somebody needs to be watching Youtube videos or reading on the internet about how to perform permanent makeup treatments, clearly they are not professionally trained – you definitely wouldn’t want them treating you! Having a verifiable certification from a reputable training company will put you in good stead and provide confidence with potential clients.
There are quite a few permanent makeup training courses with finance options available. Whilst may seem expensive, an investment into a good training course and equipment can be made back very quickly.
Some popular courses include:
However, please do you own research and find the course that is best for you. Finding a cheap course isn’t necessarily going to teach you correctly and in the required level of depth to walk away confident.
No matter what your background is, with the correct training, there is no reason why you can’t start a new career in Permanent Makeup. Obviously, a background in the beauty industry is advantageous and will help, but it is not essential. The flexibility and freedom a career in semi-permanent make-up offers is very appealing.
What insurance company should you use?
It is extremely important to get the correct insurance for any sort of freelance beauty work. This is especially true if you are self-employed. Whether you have your own treatment room, work as a mobile artist or work in someone else’s premises, you need to be covered in the event of a legal claim or accident.
There are a few well known insurance companies can provide a personalised quote for you, depending on your requirements. BABTAC can offer some guidance on this https://www.babtac.com/. An affordable insurer is INSYNC so definitely take a look at what they can offer. https://insyncinsurance.co.uk/beauty-salon
With a good beauty insurance, you can relax and not worry about any action being taken against you. Your policy should cover all major areas, including (but not limited to) contents cover, liability and legal expenses.
Check what qualifications / documents they require in order to get insured and have this information ready for them.
Applying for a license from your local council
After your training, you’ll need to get a licence to carry out treatments. You can only work if you are doing so safely and are compliant with regulations. The council will ask for documentation from you to prove that you are compliant. It is also normal for them to want to come and inspect the premises you are using to see if you meet all of their criteria. They will usually require a copy of your clinical waste contract (for collection of your clinical waste and sharps), a detailed list of the items you are using and their compliance with UK regulations. They will probably ask to see your training certificates, insurance papers, an electrical test certificate (PAT test) and a safety certificate for fire regulations. What each council requires will vary and some councils will only issue licences to individuals with a government approved qualification, e.g. VTCT Level 4. You can read more about the courses available here: https://www.vtct.org.uk/qualification-category/beauty-therapy/
Practising on models
Now you’re all set up, it’s time to practise! As part of your training course you should have experience working on models with your trainer overseeing this. The first time you work on a model on your own and out of a controlled training environment can be worrying. However, this is the time when you will accelerate the most, utilising all the skills you learnt on your training course.
Friends and family are a good place to start. You should already be very comfortable using your device, from all the hours you have spent practising on your training mats. Whether you are just starting out or an advanced permanent makeup artist, you can always improve your technique or get more up-to-speed with the latest trends.
Practise, practise, practise! There are other materials you can practise on, such as banana skins and floor lino, as well as pig skin (very similar to human skin). Of course, if you are Vegan, this may not suit you and rubber material mats are just as useful for getting in some practise.
Once you feel comfortable and confident enough, you can start marketing your treatments. There are several avenues for advertising which I will cover in the next section. The more models that you can work on the better. Some new artists will offer their services for free or greatly discounted, just to get the practise in and build their portfolio of photos. Work at your own pace and don’t rush. Remember you can say no to any work you do not wish to take on if you don’t feel comfortable. This is especially true at the initial stages of working if someone asks you to correct someone else’s work. Keep in mind that even if the client is just a model, or if they’re paying, as soon as you touch someone else’s work, it then becomes your work which could lead to problems if the previous work was bad. Make sure you take photos at every step of the treatment to cover yourself – you will need this for insurance purposes as well as confirmation with your client what they agreed with you.
A decent trainer should always offer support to you at the beginning, so make sure you get in touch with them with any concerns or queries, rather than taking a risk. No matter who you are working on, they have trusted you to work on their face and their safety and expectations of the treatment are so important.
It’s common to be nervous when you first start out working on models, so here are some other top tips:
- Be on time (or early!)
- Be organised
- Keep calm – breathe!
- Read through your training notes before you begin to refresh you memory
- You will need to give a full consultation to your new client before you begin. All consent forms and medical history forms need to be filled in and signed. You will also be responsible for looking over their answers and checking there are no issues with carrying out treatment. The most important aspect is managing a client’s expectations Your training provide should have given you the basis for consent / consultation forms.
- Each client should have patch test before they come in for their full treatment and this will have been covered in your training course.
- Dress appropriately and remain professional at all times – keep smiling – you will have all sorts of personalities walking through the door, so remaining neutral is extremely important.
Advertising Your Business
So how do you get your clients and build your business? This is indeed a huge task and will take time. The more you put in, the more you will get out, but be patient.
You’ll need a name – decide if you want to just use your name or go with a business name. When considering this, check domain name availability as well as social media to see if what you need is available. Keeping consistent across all platforms is a good idea, if possible. Try to keep is simple so there is less chance of people making mistakes when looking for you online. Check out www.one.com or www.names.co.uk for potential domain names.
Ideally, you’ll need a website if you want to come across as a serious business. Having a Facebook business page is fine, but it is seen as an easy, lazy way to promote your business, plus this isn’t going to work as well for search engine optimisation (e.g. Google search results).
Unless you’re technically minded, you may want to pay for a web designer / developer to create your website. They will need information about yourself, including information on your experience, your qualifications, your price list, locations covered, your contact details and your social media details. They will also need to know any other pages or functionality you want on your website, such as a blog, social media feeds, a database, a newsletter sign up to capture details to market to later down the line etc, so they can quote accurately. Keep in mind when treating clients that you need as many photos as possible, so ask for their permission at the time and include portfolio images on your website – these are extremely important in selling your services. Also consider if you need a logo designed, as this will cost more.
At a minimum, your website needs to cover the basics and show that you have an online presence.
Once your website is up there, nobody will know it is there unless you tell them. It will need submitting to search engines such as Google, Bing, Yahoo, as well as local directory listings. If you have the budget, you may want to invest in Search Engine Optimisation (SEO) so people searching online can find you on the first pages. Keep in mind that SEO is very time- consuming job and that you will be looking to spend anywhere from £300 a month for a decent provider, to make any impact. You’ll also need to install Google Analytics on your website to monitor its performance, including where the most traffic is coming from, from your efforts.
Get some business cards printed advertising your website and social media. Flyers promoting your services with promotional offers are always a good idea and think about where you can circulate these e.g. at your local gym, your local supermarket noticeboard, other non-competing salons etc.
Social media is massively important and shouldn’t be underestimated for growing your business. There are many platforms to consider – Twitter, Facebook, Instagram, LinkedIn, Pinterest and more. Use these accounts to share approved client photos and industry trends and news. Content is everything.
Videos are very important so don’t forget to create a YouTube account (through a Google account). YouTube is the hub for showcasing your work. If you can, share pictures of before and after photos using permanent makeup, or show the process from consultation through to finished product. Video tutorials are always a great way to get attention online.
Look at local non-competing businesses in your area and interact with them on social media, as well as interact with their followers, as they will usually be local too and may be interested in your services at a later date. If you are on their radar, they will come to you when they are ready. In a similar vein, look at what your competitors and doing and do better! Follow any celebrities and influencers in your niche.
Word-of-mouth is extremely important in the beauty industry and creating a solid reputation is key. Try to get testimonials from all clients that you can use on your website and social media.
If marketing seems an overwhelming chore and you just want to focus on treatments, I recommend getting in touch with Zena http://www.zenamaywebservices.co.uk/ who can help with everything from the start – branding, design, web build and SEO / social media marketing. Email email@example.com for more info and a quote.
Buying Quality Treatment Products
A good workman never blames his tools, right?… Hmm maybe not…
You’re only as good as the tools you use, so it’s worth investing in high-quality products that adhere to the highest safety standards. Although budget might be tight, it’s best to be safe and not take risks with cheap products.
You will have been taught on your training as a permanent makeup artist (pmu how to use certain branded products and your trainer should be able to offer advice on what to buy, to fit your budget. If you know anyone else who works in the same field, ask themalso for any advice. Buying a product that someone you know has used and knows is good, is a great start as you don’t have to worry.
You need to oake sure any equipment you buy meets UK requirements regarding certification and product testing, so all health and safety requirements are met.
Self-employment or working for someone else?
There are pros and cons of both working for yourself and working for someone else. You have to choose what is right for you and you can always change your mind later!
Of course, going to work for an established business takes less effort to get started, as that business owner would have put in the effort to get their business out there already and will already have their own client base. You will have regular income, albeit less than being self-employed. Working in a salon or rented space great for building relationships and long-term clients, whether it is your own salon or someone else’s. It comes across as more professional and you may not be comfortable with people coming to your own home anyway. Getting out of the house is a necessity for some people, as is going to work in an office. Some people need a routine and the more social aspect to working away from home each day. If you are working in someone else’s premises, it may mean that some of your insurance costs are covered as well as the council license. You should never assume this though and you must check what you are covered for and what you still need to sort yourself. A downside to working for someone else is not having the flexibility to work the hours you want on ad-hoc basis or expand your client base. If you are a Mum, for example, a flexible career is very important.
Despite the extra effort to get set up being self-employed, the majority of beauticians are, because it can be very rewarding being your own boss and working the hours you want, where you want. But consider this – being mobile comes at a price and means you have to have products and equipment that are always moving with you. Consider how you will travel with your equipment and how many clients you will be able to treat in a day.
Not having a salon mean you will have to put yourself out there more to find work and let people know you’re there. They won’t be walking past you in the street without a shop front. If you can open your own salon, then great! Whether you take out adverts or rely on word-of-mouth, marketing is key to being successful. Being self-employed means having to file your own accounts – you can do that yourself if you wish or employ an experienced accountant. Consider than less overheads of having your own fixed salon, means more profit for you in the long-term, once you have got the word out there and started to build your client base.
If you make the decision to work for someone else, you’ll need create a CV or at least leave a business card / leaflet to local premises in your area, or where you would like to work. Checking adverts on shop noticeboards and websites like Gumtree, Craig’s List etc is a good idea. Don’t be scared to ask for help when you are building your business from any existing contacts you may have.
If you decide to stick at being a self-employed freelancer, then the road ahead is an exciting one. But be prepared to take a lot of time to build a client base and portfolio. Word-of-mouth and reputation is everything – people like to spread negative experiences, so always aim for your client to leave happy. It might be an to start off by offering a discount or promotional offer to attract new clients. I know when I started I offered services for free initially just to build up confidence and my portfolio.
It’s all about letting people know you’re there and getting seen, as well of course and providing the best service you possibly can and doing everything correctly.
Working in beauty is not always easy or cheap to get started, but it’s a rewarding career and a very popular, lucrative industry. I have been doing permanent makeup now for 4 years – I love my job and wouldn’t change my career choice for the world! I have chosen to work from 4 different clinics, on a self-employed basis. I provide permanent makeup Harley Street, eyebrow tattooing Harley Street, semi-permanent makeup Harley Street and permanent makeup north london. In Northwood, there are not many other clinics offering Microblading near me. Of course semi permanent makeup London is a very competitive market.
You can find me at:
The EA Clinic, 99 Harley street, London W1G 6AQ
Lule Hair & Beauty, 54 Bridge Street, Pinner, HA5 3JJ
Gig Hair & Beauty, 2 Church Street, Rickmansworth, WD3 1BU
Skin Transform, 186 New Road, Croxley Green, WD3 4JH
Email me on: Suki@permanentnaturalmakeup.co.uk
Call me on: 07525820681
My website: https://www.permanentnaturalmakeup.co.uk/
Suki Su, April 2018
What differentiates permanent make up from the other traditional forms of make-up? Some people may conclude that women spend too much time trying to look beautiful. There is no doubt that applying traditional make-up is time consuming as it reduces time at our disposal by anywhere from 5 minutes to a couple of hours. This is far too costly for some who believe 24 hours a day is not enough for them.
There are also other medical conditions that prompt people to opt for permanent make-up such as Microblading and tattooing and even eyeliner or lip liner. We all want the perfect lips or the perfect illusion if you prefer. Also known as micro-pigmentation, it serves as a reconstructive procedure for people suffering from alopecia which is a condition that causes hair loss or even vitiligo which is the absence of pigmentation on the skin. Cancer patients who have lost their nipples can also have tattoo ink on reconstructed nipples to make them look realistic. Permanent make-up procedures helps such individuals get a permanent solution to their situation. You wake up with makeup! So folks in North London should find Suki at Ritz Laser Clinic or if you are in Central London, you can find Suki at the EA Clinic, 99 Harley Street, or Third Space Spa in Marylebone.
How much do you know about permanent make-up? The simplest answer to those who don’t have much to say about this is that permanent make-up helps us to avoid the daily makeup routine. Although the daily routine is straightforward and easy for some, others find it time consuming and a chore so whether you find it difficult or not, permanent make-up saves you the trouble. And let’s not forget who you might be waking up to next to – I am sure they will appreciate it also ????
it may sound easy and irresistible to you; lovely red kissable lips or perfectly shaped eyebrows but remember that getting your permanent make up is a semi-medical procedure with risks which is why you need a tested and trusted professional with the requisite training to look after you.
The permanent make-up procedure is similar to getting a tattoo and a tattoo pen is usually used to inject the new desired skin into your skin. Microblading uses a slightly different manual technique to create a hair stroke effect.
Your artist will may a local anaesthetic to make the area being tattooed numb. This is definitely true for permanent lipstick / lipliner, as this area is especially sensitive. For microblading, the artist shouldn’t use numbing cream, since this changes the texture of the skin and the ink will not embed well. The procedure normally lasts around 2 hours but it depends on what you are having done and whether it is a first treatment or a top up. The permanent make-up procedure described is popularly known as micropigmentation. Needles are used to position pigmented granules under the upper layers of the skin.
You have to be sure that a certified professional conducts the procedure now that you have an idea of how much of a delicate a procedure it is. To be a certified permanent make-up artist, one must have gone through different certification stages such as training on blood born pathogens, traditional beauty qualification training or an apprenticeship with an experienced professional. They must acquire basic first aid training before getting a license from the local council and finally a full official certification. You can read more about how to become a semi-permanent makeup artist here.
To book an appointment with a fully trained and insured Semi-permanent makeup artist with 4 years experience, get in touch with Suki Su on
For one day only, Third Space Spa will be holding an open day event. Come and visit us to find out more about our treatments available, have cocktails and canapes. Get a free goody bag and discounts on treatments.
Here is some further information:
Location & date: The Courtyard, The Library – 20th March 2018 6.30pm-8.30pm
- Meet and greet Shaylini Reiki Master, Suki Mezei Permanent make-up artist, Third Space Spa Team
- Ticketed event that can be redeemed back on retail products (2 or more items) or £15 off any 60 minute treatment booked on the night- Ticketed at £15.00 (to cover the cost of F&B)
- Cocktails and canapes
- Raffle prize – Overnight at The Marylebone with breakfast and then spa treatment for 2 to the value of £95.00 per person at Third Space Spa Marylebone
- Elemis Products raffle Prize
- Goody Bag for all guests
- Murad Skin Scanner (Can do 8 appointments, so please arrive early or book)
- Meet and greet the Murad expert to go through skin care advice
- Mini Express 15 min Murad face Treatment (subject to book in advance) – Can do 6 so please arrive early or book
- Elemis Biotec Facial Demo’s ( 20 min demo’s can be pre-booked first come first served.) Can do 6 clients so please arrive early or book.
- 20% of Reiki Treatments
- 10% off Micro-blading or semi-permanent make up booked on the night
- 25% off Facial Courses purchased on the night
- Free Gifts with Purchase of 2 or more items
Reiki Healing with Shaylini Somani
A brief description about Shaylini:
Shaylini is a world renowned Reiki Master and will be in the spa every Tuesday and Saturday from 11.30am-6.00pm providing the following treatments:
- Reiki Healing
- Chakra Balancing
- Guided Meditation one to one
Reiki is a natural, non-invasive yet powerful healing technique whereby the Reiki Practitioner administers energy healing by means of touch. This “life force energy” flows through to activate and strengthen the body’s natural healing processes to help restore mental, physical, emotional and spiritual well-being. Reiki simultaneously works to balance the chakras in the body, enabling the body to heal itself.
Shaylini guides and supports her clients to release emotional, mental and physical pain and imbalances, supporting a shift in energy that leads to clarity of mind and balance of body. Heal through the beautiful art of Reiki. Experience balance, peace & wellbeing.
Semi Permanent Make up by Suki Mezei
Semi permanent makeup is a hot topic in the beauty world in 2018. Semi-permanent make up is ideal for today’s busy lifestyles and climate. Smudge and sweat proof , no need to worry about application and makeup allergies. Once a treatment is completed you can be makeup carefree for up to 15 months.
The Third Space Spa is offering Semi permanent makeup for lips, eyes and brows as well as microblading.
Our micropigmentation specialist Suki Mezei will be offering complimentary consultations, which include skin analysis for the right colour and treatment as well as colour and shape. A 10% discount on treatments booked on the evening.
A portfolio of before and after pictures will be available to view.
Please come along and find out more – see you there!
As another year draws to a close, here is a look back on the last century of beauty and makeup trends… who knows what is in store next year!
Makeup beauty trends – a brief history through time
1910s – Barely there
Who wore it best: Bette Davis
This was a demure, classy decade where too much makeup was seen as trashy. Most women would wear a flash of blusher, perhaps with a small dab of colour on their eyelids. Sun tans were also seen as trashy.
At the beginning on the century, makeup wasn’t easily available unless you had money. Mascara wasn’t even invented! Maybelline attempted a first version which needed water to create a paste. The only women wearing it were “working” girls or stars.
1920s – Bringing those eyes out
Who wore it best: Clara Bow
In the 1920s it was time to party. The previous demure look was no more and when women earcned the right to vote, their makeup became bolder also. Makeup was more widely available and women took inspiration from American movies. Dark smokey eyes was in as well as red lips.
1930s – thin eyebrows
Who wore is best: Mae West
The Great Depression led to a trend of emaciated eyebrows. Thousands of people lost verything due to the stock market crash and people went to the cinema to take their minds off the crisis. The new eyebrow trends was inspired by the movies and seeing stars such as Greta Garbo draw a very thin pencil line for their eyebrows. Some even removed their eyebrows altogether! Pale pastel shades were often used by those with any money to spare, together with blusher and maroon lips.
1940s – Au Naturele
Who wore it best: Rita Haywood
World war 2 meant makeup was hard to come by. Women were sent to do the men’s jobs in the factories whilst the men were out fighting for their country. As makeup was rationed, it was very minimal and included perhaps some beige / brown eyeshadow and mascara. Pin up girls with red lipstick came in to existence to boost the morale of the men at war.
1950s – Cat eyes
Who wore is best: Audrey Hepburn
The very flirtatious, winged black eyeliner look was inspired by actresses such as Marilyn Monroe, together with fairly neutral eyeshadow and pink lipstick.
1960s – Bring in the lashes
Who wore is best: Twiggy
This decade was a period of new, brash styles, brought in by a big boom of youths in this generation due to the end of WW2. The Beatles were on center stage and inspired Mod fashion. Shirts were short and eyes were bright and wide. Extra long, false eyelashes were applied to both top and bottom lashes together with tick black eyeliner (and also white eyeliner) and coloured eyeshadow.
1970s – Neutral
Who wore is best: Bianca Jagger
This makeup trend emerged as a result of a “hippy”, “earth” trend that was a result of the Vietnam War and the first Earth Day, which lead to the start of recycling and going back to nature. Of course there was the Women’s Liberation Movement which dictated what women should look like, which has a profound effect on makeup trends. Women wore neutral barely-there eyeshadow and minimal mascara.
1980s – no holding back
Who wore it best: Madonna
With disco music came bold, bright makeup to match the neon themed apparel. Star-clad club promoted hedonism and attention seeking – brighter makeup made for better photos. Think bright blues, pinks, orange, purples, gold – sometimes all at the same time!
1990s – Minimalist makeup
Who wore is best: Kate Moss
Many people copied Kate Moss’s natural, minimal makeup look when she rose to fame in the 90s with Calvin Klein. Makeup tones were subtle and barely there, keeping in theme with a less-is-more attitude towards beauty. With this came a second trend for minimal eyebrows also, with girls and women majorly over-plucking – a trend that many of us would come to regret!
2000s- Lashes are back
Who wore is best: Jennifer Lopez
Despite the controversy caused by Lopez rocking up at the Oscars wearing real red fox fur lashes, women were sold on the look of thicker, fuller lashes, topped up with a lot of mascara. Pop up lash bars emerged where women could go an get fake lashes stuck on for special occasions. Gadgets emerged promising to curl lashes to make then look longer, as well as numerous products to promote growth and thickness of natural lashes.
2010s – Big brows
Who wore it best: Keira Knightley
And here we are now. The brows have been the biggest obsession this decade, more recently the last few years. For those who over-plucked in the 80s / 90s, this has caused a rise in popularity over more permanent solutions to get those brows back, such as eyebrow tattooing and eyebrow microblading. This trend was mostly sparked by high end catwalk models such as Cara Delevingne for Chanel. Other women have resorted to growth treatments, pencils, powders – you name it! We have all heard the men commenting on how different women look when they wakeup in the morning which has lead to a lot of women making their makeup more permanent, so they wake up with makeup on. This decade is the era of permanent makeup and semi-permanent makeup. Women can have their lip liner and colour permanently applied, permanent eyeliner and of course as mentioned, permanent eyebrows or semi-permanent eyebrows which can last up to 3 years – who knows what the makeup trend will be in the 2020s!